Women are treated as " special audience groups ", so that appropriate measures can be taken to cater to their propensities and inclinations.
As a result of this, television has a more profound and persuasive impact on its viewers, particularly women. Television, because of its predominance of visual movement has the capacity of bringing the world into the living room with great authenticity and efficacy. The purpose of television is to inform, educate and entertain its viewers. Working as a complimentary agent to other sources, television has enhanced the process of change by providing timely information about education, hygiene, health, customs and so on. In the multi-media world of today, television has emerged as an important instrument of transmission of knowledge and information.
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